1. Introduction
Precise Media AB ("we", "our", or "us") operates the Ready In Style service. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with the General Data Protection Regulation (GDPR) and Swedish data protection laws.
2. Information We Collect
We collect the following types of information:
- Photos you upload for style analysis
- Email address for communication
- Style preferences and feedback
- Payment information (processed securely by Stripe)
3. How We Use Your Information
We use your information to:
- Generate personalized style recommendations
- Process your payments
- Send you your style guide
- Improve our services
4. Data Storage and Security
Your data is stored securely in Sweden and is protected by industry-standard security measures. We retain your information only as long as necessary to provide our services and comply with legal obligations.
5. Data Retention Periods
We retain different types of data for specific periods:
- User photos: Deleted after 30 days of style guide delivery
- Style preferences and feedback: Retained for 2 years for service improvement
- Payment information: Retained for 7 years as required by Swedish accounting laws
- Email communications: Retained for 2 years from last contact
6. Third-Party Services
We use the following third-party services:
- Stripe: For payment processing. Stripe's privacy policy can be found at stripe.com/privacy
- OpenAI: For AI-powered style analysis. OpenAI's privacy policy can be found at openai.com/privacy
- Google Analytics: For website analytics. Data is anonymized and stored for 26 months
7. Cookie Policy
We use cookies to enhance your experience on our website:
- Essential Cookies: Required for basic functionality (e.g., session management)
- Analytics Cookies: Help us understand how visitors interact with our website
- Preference Cookies: Remember your settings and preferences
- Marketing Cookies: Used for targeted advertising (only with your consent)
You can manage your cookie preferences through your browser settings or our cookie consent banner.
8. Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Data portability
9. Terms of Service
By using our service, you agree to our Terms of Service. Please read our Terms of Service for more information.
10. Contact Us
For any privacy-related questions or requests, please contact our Data Protection Officer at:
Precise Media AB
Kungsportsavenyn 1
411 36 Göteborg
Sweden
Email: privacy@readyinstyle.com